
✭✭✭✭✭ 4.8/5.0 Profumi di Nicchia
Explore the Art of Perfume: Discover Never Told
Never Told by Rumad, a unique sensory journey.
RICH
UNIQUE
MAD
ADDICTION
NEVER TOLD
THE ESSENCE OF OPULENCE AND MYSTERY
A seductive fragrance, perfect for those who want to leave an indelible mark and dominate the scene




PERFUMER
Serge Majoullier
Born in Grasse, Serge Majoullier has always lived immersed in the world of essences. After studying chemistry and economics, he joined the analysis and chromatography department of the MANE group, before moving on to the essential oils and floral products sector, where he found his calling.
Never Told is the expression of a controlled madness, a perfume that challenges conventions to create a bold and rebellious trail, in which gourmand notes mix with floral and woody tones. The distinctive element chosen by the perfumer is the note of roasted coffee, unexpected and provocative, which contrasts with the juicy sweetness of cherry and the vivacity of peach, creating a rare combination that challenges traditional oriental gourmand accords
4 Reasons to Choose Never Told
Immerse yourself in a journey of discovery and find what's right for you.

1. Perfetto equilibrio tra eleganza e audacia
L'apertura fresca e raffinata di rosa turca, ciliegia e pesca si fonde con la profondità sensuale del caffè tostato, mandorla e gelsomino. Never Told è la scelta ideale per chi cerca un profumo che combina dolcezza e intensità, audace e raffinato allo stesso tempo.

2. Un fascino segreto e personale
Never Told è un profumo che gioca con il concetto di mistero, come una storia non raccontata. La sua scia avvolgente lascia un’impronta indelebile, celando un messaggio profondo e intimo che si rivela lentamente, perfetto per chi cerca una fragranza unica e personale.

3. Una scia irresistibile che affascina e seduce
Le note calde di vaniglia, ambra e patchouli creano un finale ipnotico, avvolgente e magnetico, che cattura i sensi e lascia un’impronta persistente. Never Told è una fragranza che trasmette sensualità e passione, un richiamo irresistibile che non passa mai inosservato.

4. Celebra l’incontra tra Oriente e Occidente.
Never Told nasce dall'incontro di due mondi che si fondono senza confini. Questa sintesi unica, crea un’esperienza olfattiva che trascende le tradizioni e offre qualcosa di nuovo e affascinante, perfetta per chi cerca un profumo che parli di cultura e bellezza senza limiti.
1
Amazing Pack
3
Master International Perfumers
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Special Fragrances



✭✭✭✭✭ 4.8/5.0 Profumi di Nicchia
Intense, seductive and unmistakably opulent, Never Told is perfect for those who want to captivate and leave an indelible mark. With its bold and enveloping trail, this fragrance captures attention and dominates the scene with elegance, transforming the wearer into a magnetic presence.
The best of Italian niche perfumery
Explore our signature fragrances and begin your journey.

Tobacco
It celebrates tobacco in its warmest and most enveloping nuances, with a sensual encounter of saffron and cardamom that adds a touch of spicy spiciness.
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Flowing
An ode to warmth and mystery, where the intensity of oud blends with the sweetness of raspberry, the delicacy of rose and the luxurious depth of Bourbon whiskey.
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Never Told
Never is a magnetic and personal perfume, with the intensity of roasted coffee, the softness of almond and a floral touch of jasmine it tells a story never revealed.
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Severity
It evokes calm and comfort with a balance of cleanliness and desire, where mimosa, hazelnut and cotton flower create an atmosphere of pure candor, like a caress on the skin.
Buy NowThey say about Never Told
Tabaccon is perfect for those looking for a touch of luxury! I love it, highly recommended. I am super excited to have discovered this brand
Eleonora F.
I really liked Flowoud, fresh, intense and refined. Truly unique!!! I will definitely buy it again in a larger size.
Luke S.
I'm happy to have discovered Rumad and especially Gravità; it is absolutely my favorite fragrance of the Kit. sophisticated and fresh, perfect for every day! Really Top
Alessandra B.
Frequently Asked Questions
BRAND
Rumad fragrances celebrate the union between East and West, combining fine raw materials and Italian craftsmanship to create extraordinary olfactory experiences.
The fragrances are inspired by cultural fusion and the idea of borderless connection, intertwining age-old traditions with innovative design.
Our perfumes are created by internationally renowned master perfumers such as Alex Lee, Véronique Nyberg and Serge Majoullier, who infuse their artistic vision into each composition.
PRODUCTS
Each fragrance has a unique olfactory pyramid, but we use iconic ingredients such as oud, tobacco, vanilla, and roasted coffee, harmonized with floral and woody touches.
Thanks to the quality of the essences, our fragrances offer a long-lasting persistence, which varies between 8 and 12 hours depending on the skin.
Yes, Rumad fragrances are designed to be unisex, reflecting the unique personality of the wearer.
PURCHASE
We offer discovery sets for purchase to allow you to explore fragrances before purchasing.
We currently offer 100ml bottles; for smaller sizes, we recommend our discovery sets.
We recommend starting with the olfactory descriptions or requesting a discovery set to find out which perfume best reflects your style.
PAYMENTS AND SHIPPING
We accept credit cards, PayPal (also in 3 installments) and cash on delivery for orders in Italy.
Yes, with PayPal you can split the payment into three interest-free installments.
Deliveries take place in 1-2 working days in Italy, while for international shipments it takes 4-10 days.
Yes, we ship worldwide; costs and times depend on the destination.
Yes, shipments are automatically insured, with a small optional additional cost.
RETURN POLICIES
Yes, we accept returns within 14 days, as long as the product is intact and not vaporized.
We invite you to sign with reservation and contact our customer service immediately for a quick solution.
Refunds are processed within 14 days of receiving the return, using the same original payment method.
PRODUCT STORAGE
Store them in a cool, dry place away from direct light to preserve their quality.
Our perfumes are formulated to maintain their integrity; if you notice any changes, it may be due to improper storage.
ADDITIONAL INFORMATION
We use carefully selected raw materials, favoring high-quality ingredients and sustainability where possible.
We do not currently offer custom fragrances, but each creation is unique and designed to tell an individual story.
Write to us at info@rumadperfumes.com and we will be happy to answer you!