Rumad is a bold, magnetic and captivating encounter, from which each of our creations draws inspiration. Italian elegance - innate, iconic, eternal. And Saudi opulence - fiery, majestic, resplendent. An absolute contrast.

The fragrances are inspired by the hypnotic nuances and rare olfactory accords born from the fusion between Italy and Saudi Arabia. A pure immersion in the heart of two universes that converge for the first time in High Perfumery.