the hypnotic encounter between two unique olfactory universes
Diriyah, secret and eternal. Its ocher tones reflect the day, absorbing the night. The music of the oud lingers, the smoke of the bukhour sways. A Najdi door opens: Florence. Its terracotta rooftops, its sun-drenched gardens. Tuscany explodes, bathed in light and citrus.
Born in Italy, RUMAD is an olfactory universe in motion, a passionate dialogue between two essences.
Two worlds bound by the same obsession for fragrance. Italian elegance: innate, iconic, timeless. And Saudi opulence: ardent, majestic, resplendent. An absolute contrast that offers a bold, magnetic, and captivating dimension to High Perfumery.
Our creations draw inspiration from the hypnotic nuances and rare olfactory accords born from this magnetic encounter. Pure immersions into the heart of two universes that converge for the first time in High Perfumery.
THE UNIVERSE
AN ITALIAN PERFUMERY OF EXCELLENCE
Our fragrances are created in Italy by leading perfumers, following a demanding and contemporary approach to haute perfumery. Each composition is based on a precise selection of ingredients from our two universes, chosen for their richness and uniqueness. They are responsibly sourced from benchmark laboratories, ensuring quality, traceability, and integrity at every stage of creation.
Each creation is born from the work of perfumers renowned for their talent and creative vision, each with a unique signature. Some, like Véronique Nyberg, known for her mastery of floral notes, have signed compositions like Gravità, contributing to a rich and coherent olfactive universe.
The Collection
The Primary Fusions
Our first collection embodies the very essence of our universe: its burning heart, its pulsating soul. A deep dive into the fascinating fusions inspired by the union between Italy and Saudi Arabia. It includes THE ELEGANTS, which reinterprets Italian classics through Saudi warmth, and THE OPULENTS, where Saudi depth is illuminated by Italian splendor.
THE ELEGANTS are luminous, natural, effervescent. They draw inspiration from Italy's timeless refinement, blending aromatic softness with a lively citrus twist. A surprising freshness, sweetened by deeper nuances. Here, every composition merges with the enveloping warmth of Saudi Arabia, imbued with its innate generosity.
THE OPULENTS are intense, rich, infinitely generous. They embody the majestic depth of Saudi Arabia: its intoxicating warmth, its instinctive hospitality. A powerful sillage, where deep woods and ardent spices rise in all their brilliance. An irresistible opulence intertwined with Italian grace, where refinement tempers intensity.
The Primary Fusions
THE IMMERSIONS
As an invitation to discover Italy and Saudi Arabia through their most refined expressions, the Gift Set and the Luxury Set unveil a carefully selected blend that combines depth and luminosity, where each perfume reflects the dialogue between two cultures rich in traditions. An essential olfactory journey, characterized by contrasts, harmony, and understated elegance.
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