HISTORY
The history of RUMAD is born from the desire to celebrate the richness that comes from the fusion between East and West, challenging the idea of separation and breaking down borders. For centuries, these two worlds were perceived as opposed and distinct, almost inaccessible to each other. On the contrary, we strongly believe that this vision is limited: East and West influence each other, overlap and intersect, creating infinite nuances and new possibilities. In our brand there are no limits, but only shared horizons enriching each other.
Rumad was born from the combination of these two souls, acting as a bridge that unites cultures and traditions, aesthetic visions and symbols imbued with universal meanings. The East, with its ancient, deep and spiritual charm, merges with the West, which is distinguished by its dedication to design, creativity and technical innovation. The heart and raw materials of our fragrances speak Arabic, while the Italian manufacturing brings a touch of craft perfection and refinement.

Working for Rumad means exploring the meaning of moving through time and space: tapping into the cultural memory of both traditions, while keeping our gaze directed towards the future. We do not just create perfumes: we tell a story of belonging, meeting, respect and evolution. Every detail is designed to offer an experience where borders dissolve, opening the door to a new territory, without predefined limitations, but rich in opportunities resulting from fusion.
For us, Rumad is a praise to live the beauty without borders, to be inspired by the union and to celebrate what makes each culture unique, without giving up the mutual influence. Every fragrance is a commitment telling the substance of a shared philosophy: our vision is not made up of watertight compartments, but one whole in which experience is enriched and evolves, wrapping who wears it in a deep connection, beyond time and space.
Valuing the positive aspects and merging them is a victory, a success that has allowed us to create a product combining the strength and beauty of two equally rich and powerful customs.

Symbology
The symbol - the perfect square - is the pure form that gives life to the eight-pointed star, an ancient emblem that crosses the ages as a custodian of universal meanings. Each point contains a world, an ideal and a mystery, referring to the meeting between East and West. The star is a guide, an ideal of perfection that is reflected in the fragrances and the thoughts of those who wear them.
In Rumad, four concepts are at the top of the square and contain the essence of the brand: rich, unique, mad, addiction. Each fragrance is the expression of these qualities, giving life to essences that speak of completeness.
Embodies the richness of essences, the union of traditions. Elitism and care of packaging, the opulence of precious, luxurious, timeless and superior smells. (need linked to identification in owning a “superior” brand)
Means "unique" or "unmatched" and refers to the exclusivity of the composition: raw materials carefully chosen and combined to create characteristic fragrances. We have asked ourselves: “how can we be unique in a world of similar proposals?” The essence of being unique needs to be unveiled. We have discovered that for us uniqueness is the plurality of cultures and experiences of our perfumers' noses.
Represents a healthy addiction, the behavioral dimension of addiction, the compulsive search for the object or the compulsive repetition of a certain behavior, without which existence loses its meaning.
Is the spark of creative madness, the impulse that transforms every fragrance into something unexpected, pushing it beyond conventional boundaries. Madness is a complex reality with many nuances, which implies a deviation from socially accepted rules and goes far beyond forms and conventions. Recklessness, a vital impulse to live an intense life.
RICH
UNIQUE
ADDICTION
MAD

The Essence of Connection
"The essential is invisible to the eyes"
It is its smell that makes another person unique in our eyes, which differentiates it more exclusively than any other, that makes us fall passionately and (sometimes) hopelessly in love.
There is something ineffable when a perfume settles on the skin. Each spray becomes a personal intimacy shared with others. It’s not just the fragrance that surrounds us, but its ability to tell stories, evoke emotions and create connections.

When the perfume meets the skin, it’s as if the world stops for a moment. The body’s warmth and aromatic notes merge, creating a psychological climate full of meaning.
Every contact with the other becomes an expression of vulnerability, an invitation to explore the deep sensuality that emerges from the simple gesture.
Each breath is a step towards the next, where the skin becomes the canvas on which to paint emotions.
The art of wearing perfume is a form of personal expression: not only how we perceive ourselves, but also how we want to connect with others.

There is a palpable sensation in the air when we approach someone wrapped in a fragrance that touches us deeply. It is an attraction that goes beyond the visible: this experience of intimacy is intrinsically linked to the uniqueness of each individual. Each body reacts to the perfume differently, creating a unique and personal interaction. Addiction to these fragrances is not only a matter of attraction, but the discovery of beauty that is hidden in the encounter with oneself, the celebration of differences that are intertwined to give life to something new.
And so, in the game between body and fragrance, we realize that it is not only the perfume that defines us, but also the echo of the bodies around us, of the shared emotions and of the untold stories.