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RUMAD

HISTORY

The history of RUMAD is born from the desire to celebrate the richness that comes from the fusion between East and West, challenging the idea of separation and breaking down borders. For centuries, these two worlds were perceived as opposed and distinct, almost inaccessible to each other. On the contrary, we strongly believe that this vision is limited: East and West influence each other, overlap and intersect, creating infinite nuances and new possibilities. In our brand there are no limits, but only shared horizons enriching each other.

Rumad was born from the combination of these two souls, acting as a bridge that unites cultures and traditions, aesthetic visions and symbols imbued with universal meanings. The East, with its ancient, deep and spiritual charm, merges with the West, which is distinguished by its dedication to design, creativity and technical innovation. The heart and raw materials of our fragrances speak Arabic, while the Italian manufacturing brings a touch of craft perfection and refinement.

Working for Rumad means exploring the meaning of moving through time and space: tapping into the cultural memory of both traditions, while keeping our gaze directed towards the future. We do not just create perfumes: we tell a story of belonging, meeting, respect and evolution. Every detail is designed to offer an experience where borders dissolve, opening the door to a new territory, without predefined limitations, but rich in opportunities resulting from fusion.

For us, Rumad is a praise to live the beauty without borders, to be inspired by the union and to celebrate what makes each culture unique, without giving up the mutual influence. Every fragrance is a commitment telling the substance of a shared philosophy: our vision is not made up of watertight compartments, but one whole in which experience is enriched and evolves, wrapping who wears it in a deep connection, beyond time and space.

Valuing the positive aspects and merging them is a victory, a success that has allowed us to create a product combining the strength and beauty of two equally rich and powerful customs.

Symbology

The symbol - the perfect square - is the pure form that gives life to the eight-pointed star, an ancient emblem that crosses the ages as a custodian of universal meanings. Each point contains a world, an ideal and a mystery, referring to the meeting between East and West. The star is a guide, an ideal of perfection that is reflected in the fragrances and the thoughts of those who wear them.

In Rumad, four concepts are at the top of the square and contain the essence of the brand: rich, unique, mad, addiction. Each fragrance is the expression of these qualities, giving life to essences that speak of completeness.

RICH

UNIQUE

ADDICTION

MAD

Four pillars support the heart of Rumad, where the precision of Italian craftsmanship is intertwined with the depth of the Arab world, creating rarity in the world olfactory panorama. Every master perfumer, designer and craftsman has followed this path of precision and completeness, creating details and olfactory notes as part of a whole that expresses luxury, uniqueness, passion and desire.

Rumad accompanies us on a symbolic journey, a path of fusion in which every corner and every detail find their place in the ideal center. Here, the soul of the brand and that of those who choose it meet, creating a connection that goes beyond smell and touches the essence of identity.

In Rumad, every perfume is a map and compass, the history of a perfection that is only accomplished in harmony between matter and person, East and West.

The Essence of Connection

"The essential is invisible to the eyes"

It is its smell that makes another person unique in our eyes, which differentiates it more exclusively than any other, that makes us fall passionately and (sometimes) hopelessly in love.

There is something ineffable when a perfume settles on the skin. Each spray becomes a personal intimacy shared with others. It’s not just the fragrance that surrounds us, but its ability to tell stories, evoke emotions and create connections.

When the perfume meets the skin, it’s as if the world stops for a moment. The body’s warmth and aromatic notes merge, creating a psychological climate full of meaning.

Every contact with the other becomes an expression of vulnerability, an invitation to explore the deep sensuality that emerges from the simple gesture.

Each breath is a step towards the next, where the skin becomes the canvas on which to paint emotions.

The art of wearing perfume is a form of personal expression: not only how we perceive ourselves, but also how we want to connect with others.

There is a palpable sensation in the air when we approach someone wrapped in a fragrance that touches us deeply. It is an attraction that goes beyond the visible: this experience of intimacy is intrinsically linked to the uniqueness of each individual. Each body reacts to the perfume differently, creating a unique and personal interaction. Addiction to these fragrances is not only a matter of attraction, but the discovery of beauty that is hidden in the encounter with oneself, the celebration of differences that are intertwined to give life to something new.

And so, in the game between body and fragrance, we realize that it is not only the perfume that defines us, but also the echo of the bodies around us, of the shared emotions and of the untold stories.