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GRAVITÀGRAVITÀ
GRAVITÀ Sale price€260,00
FLOWOUDFLOWOUD
FLOWOUD Sale price€260,00
NEVER TOLDNEVER TOLD
NEVER TOLD Sale price€260,00
TOBACCONTOBACCON
TOBACCON Sale price€260,00
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Veronique Nyberg

Born in a small village in the French Alps, Véronique Nyberg inherited her grandmother’s love for plants and natural aromas, cultivating since she was a child a passion that would open the doors to the world of perfumery.

After completing a PhD in organic chemistry, she started her journey into the world of perfumery as quality controller of raw materials in Grasse. However, her desire to create fragrances pushed her so far that she was selected for the prestigious IFF perfumery school in Grasse and completed her training under the guidance of mentor Dominique Ropion. 

Véronique Nyberg combines her talent for drawing and sculpture with a passion for cooking, experimenting with audacious combinations of aromas as if they were colors on canvas. She is known for her love for green notes and white flowers, which add elegance and light to her creations.

Throughout her career, she has collaborated with prestigious brands including Calvin Klein, Chopard, Jimmy Choo, Mugler, Morph and Paco Rabanne. She also helped bring back to life the J.F. Schwarzlose Berlin perfume house.

Véronique Nyberg is the creator of the fragrance Gravità, in which her unique and unmistakable signature of combining culture, nature and creativity emerges, with a totally unconventional approach, in full Rumad style.

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Gravità

Véronique Nyberg wanted to go beyond the traditional talc perfume, making Gravità a fragrance immediately recognizable and difficult to forget. The irresistible simplicity of the fragrance reveals the delicacy of the research of the Perfumer: behind every olfactory combination there is the luxury of precision and the scent of uncontaminated nature.

The uniqueness of the fragrance lies in the contrast between cleanliness and complexity, recalling Véronique Nyberg’s desire to merge art and science into a personal vision. The cotton flower, usually associated with the concept of purity, is amplified in an unexpected way by the hazelnut, adding an element of creamy and soft sweetness.

Through a subtle balancing act, Veronique Nyberg has created a clean and reassuring fragrance, but with a burning and determined heart. A fragrance capable of surprising and enchanting who wears it, in which madness is whispered - hidden under a delicate surface - but never docile. 

A talc fragrance that does not want to be "innocent". The contrast between the warmth of sandalwood and the candied sweetness of vanilla, iris and musk tells a tension between purity, cleanliness and a touch of deep magnetism.Gravità remains on the skin as a wrapping memory, and becomes a need, a sweet and reassuring addiction. The trail is talc but welcoming, an olfactory nostalgia that recalls to infinity.

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Rumad

Perfumers

Serge Majoullier

Born in Grasse, Serge Majoullier has always lived immersed in the world of essences. After studying chemistry and economics, he joined the department of analysis and chromatography of the MANE group, before moving to the sector of essential oils and floral products, where he found his vocation.

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Alex Lee

Born in California, Alex Lee has always had a special connection to the world of perfumery since he was a child. His interest began from an innocent curiosity towards smells that slowly turned into a real passion.

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