MEET
Arturetto Landi
Arturetto Landi, an internationally renowned Italian Perfumer, developed a deep love for oriental fragrances from an early age, exploring the Arab world and honing a unique mastery in the use of oud. Always fascinated by the warm, woody and leathery nuances of this precious ingredient.
Graduated in chemistry, he discovered the world of perfumery while working at a fragrance company in England. It was a fortuitous encounter, but destined to change his life. After intensive training at H&R in Holzminden, Arturetto Landi began to weave art and science, technique and passion.
He developed a deep love for oriental fragrances from an early age, exploring the Arab world and honing a unique mastery in the use of oud. Always fascinated by the warm, woody and leathery nuances of this precious ingredient. Recently, Arturetto Landi has also crowned the dream of launching his personal line, PROFUMI D'ART X ARMAF.
His vision of perfumery is that of a symphony: opulent, stratified, built with the precision of a composer. He believes that a great perfumer should possess modesty, patience, imagination, passion and the instinct to recognize what is truly extraordinary.
In creating Oudura for Rumad, Arturetto Landi encapsulated all his experience and love of rare raw materials, giving life to a fragrance that embodies the bold luxury, uniqueness and magnetic character that define the brand. An olfactory work of art that defies conventions.
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Oudura
Arturetto Landi conceived Oudura as something unexpected, combining the classicity of lavender with the depth of oud. A unique contrast between freshness and warmth, between aromatic and resinous nuances, which makes this fragrance an unprecedented olfactory experience.
Oudura is a perfume that is not forgotten, a sumptuous perfume built with raw materials of the highest quality. But the richness of the composition does not only reside in the preciousness of its notes but also in the olfactory journey it offers: each drop is in fact a journey between Italy and Saudi Arabia, where luxury and tradition merge.
The combination of lavender and oud creates a hypnotic, almost narcotic effect. The creaminess of sandalwood and the warmth of amber give the composition an enveloping effect, like a hug that you don't want to let go. It is a fragrance that leaves its mark on the skin and in the memory, one of those that you feel the need to hear again and again.
Oudura challenges conventions and plays with contrasts. It is a fragrance born from the encounter between tradition and audacity, between the warmth of the oriental lands and the timeless elegance of Italy. Its character is sumptuous and enveloping. This creation embodies the very essence of refined seduction, through a trail that captures and conquers without ever revealing itself completely.
Rumad
The Perfumers
Alex Lee
Born in California, Alex Lee has always had a special connection to the world of perfumery since he was a child. His interest began from an innocent curiosity towards smells that slowly turned into a real passion.
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Veronyque Nyberg
Born in a small village in the French Alps, Véronique Nyberg inherited her grandmother's love for plants and natural aromas, cultivating a passion since she was a child that would open the doors to the world of perfumery.
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Serge Majoullier
Born in Grasse, Serge Majoullier has always lived immersed in the world of essences. After studying chemistry and economics, he joined the analysis and chromatography department of the MANE group, before moving on to the essential oils and floral products sector, where he found his calling.
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