
MEET
Serge Majoullier
Born in Grasse, Serge Majoullier has always lived immersed in the world of essences. After studying chemistry and economics, he joined the department of analysis and chromatography of the MANE group, before moving to the sector of essential oils and floral products, where he found his vocation.
From 1995 to 2002 he was director of perfumery, then deciding to focus on consolidating his role as a perfumer, maintaining a constant link with research, extraction processes and the development of raw materials. Serge Majoullier’s career has been marked by collaborations with some of the most famous brands, such as Giorgio Armani, Jo Malone London, Salvatore Ferragamo and Nuxe.
His sources of inspiration are nature, which he explores its wonders to capture unique details, and the culinary art, from which he draws inspiration for new and stimulating associations. Olfactory memories of his childhood and his travel adventures are often inside his creations. Every place visited becomes for him an olfactory piece from which to draw.
Thanks to his passion for innovation and his talent in combining raw materials with ever more modern techniques, Serge Majoullier has decided to tell a new story with the fragrance Never Told by Rumad, which reveals imagined worlds, reserved only for those who dare to explore them.

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Never Told
Serge Majoullier created Never Told as a story of luxury and intensity. A perfume that contains the deep richness of precious and strong ingredients that create an aura of richness and depth.
An audacious combination of contrasting elements, such as rose and patchouli, toasted coffee and jasmine, giving life to an opulent and intense fragrance that embodies the refinement that attracts, without ever fully revealing its secrets.
Never Told is the expression of controlled madness, a fragrance that defies conventions to create an audacious, almost rebellious trail, in which gourmand notes are mixed with floral and woody tones. The distinctive element chosen by Serge Majoullier is the note of toasted coffee, unexpected and provocative, which contrasts with the juicy sweetness of the cherry and the vibrancy of the peach, creating a rare combination that challenges the traditional oriental gourmand perfumes.
The creamy embrace of sandal and vanilla mixes with the depth of patchouli, giving the fragrance an overwhelming and almost hypnotic effect designed to ignite an unstoppable passion. The base notes have been designed to stimulate desire, letting the fragrance reveal its character, like a secret that is revealed only to the most attentive ones.Serge Majoullier succeeded in creating a fragrance that hypnotizes the senses: once it is revealed, it is impossible to do without, like an addiction that grows slowly. A trail that remains for its audacity, as an invitation to let go of the most intense emotions.
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