THE PRIMARY FUSIONS
AN ABSOLUTE CONTRAST
Rumad is a unique, bold, and fascinating encounter that inspires each of our creations. Italian elegance: innate, iconic, timeless. And Saudi opulence: ardent, majestic, dazzling. An encounter that has become an obsession.
THE PRIMARY FUSIONS
THE OPULENTS
RICH, WARM, INFINITELY GENEROUS
They embody the majestic depths of Saudi Arabia, its intoxicating warmth, its spontaneous hospitality. Intense paths, where deep woods and fiery spices ignite in a blaze of splendor. Irresistible opulence intertwined with Italian grace, where timeless refinement tempers an enveloping intensity.
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THE ELEGANTS
BRIGHT, SPONTANEOUS, ALWAYS EFFERVESCENT
They draw inspiration from the timeless sophistication of Italy, infusing aromatic sweetness and citrus zest. A radiant freshness, softened by deep nuances. Here, each composition merges with the enveloping warmth of Saudi Arabia and its instinctive generosity.
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THE BESTSELLER
TOBACCON
EXTRACT. TOBACCO AND SAFFRON
Intensely warm and enveloping, Tobaccon draws inspiration from the effervescence of old Riyadh. We find ourselves in the narrow alleys of Souk Al Zal, where the air is permeated by the smoky scent of Bukhour and the buzz of open-air auctions. Saffron shines, illuminated by the freshness of Italian bergamot. It pierces a dark veil of tobacco, emanating warmth and depth. Saudi Arabia in all its intensity, ignited by Italian brilliance. Hypnotic.
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BLISSPHERE
EXTRACT. ORANGE AND MUSK
Bright and relaxing, Blissphere is born amidst the sun-drenched landscapes of Sicily. Vibrant citrus fruits illuminate the opening with a clear and airy freshness. The composition settles on a soft veil of musk, evoking the spiritual tranquility of Medina and Mecca. Italy and Saudi Arabia meet in an essential calm. Pure.
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The Primary Fusions
THE IMMERSIONS
