The Collection
The Primary Fusions
Our first collection expresses the heart of our universe, inspired by the encounter between Italy and Saudi Arabia. It is divided into THE ELEGANTS, which reinterprets Italian classics with a warm and refined touch, and THE OPULENTS, where Saudi depth meets Italian luminosity.
GRAVITY 10ML
BY VERONIQUE NYBERG
GRAVITÀ IS THE ESSENCE OF NATURAL ELEGANCE, A...
NEVER TOLD
BY SERGE MAJOULLIER
NEVER TOLD IS A FRAGRANCE THAT PLAYS WITH...
NEVER TOLD 10ML
BY SERGE MAJOULLIER
NEVER TOLD IS A FRAGRANCE THAT PLAYS WITH...
OUDRA
BY ARTURETTO LANDI
OUDURA IS A SENSORIAL JOURNEY, A VOYAGE WHERE...
OUDURA 10ML
BY ARTURETTO LANDI
OUDURA IS A SENSORIAL JOURNEY, A VOYAGE WHERE...
SEVERITY
BY VERONIQUE NYBERG
GRAVITÀ IS THE ESSENCE OF NATURAL ELEGANCE, A...
TOBACCON
BY ALEX LEE
TOBACCON EVOKES TIMELESS LUXURY AND REPRESENTS A SENSUAL...
TOBACCON 10ML
BY ALEX LEE
TOBACCON EVOKES TIMELESS LUXURY AND REPRESENTS A SENSUAL...

THE PRIMARY FUSIONS
THE OPULENTS
RICH, WARM, INFINITELY GENEROUS
They embody the majestic depth of Saudi Arabia, its intoxicating warmth, its spontaneous hospitality. Intense pathways, where deep woods and ardent spices ignite in a blaze of splendor. An irresistible opulence intertwined with Italian grace, where timeless refinement tempers an enveloping intensity.
DiscoverTHE PRIMARY FUSIONS
THE ELEGANTS
BRIGHT, SPONTANEOUS, ALWAYS EFFERVESCENT
They draw inspiration from Italy's timeless sophistication, infusing aromatic sweetness and citrus zest. A radiant freshness, softened by deep nuances. Here, each composition merges with the enveloping warmth of Saudi Arabia and its instinctive generosity.
DISCOVER
The Primary Fusions
THE IMMERSIONS



















